A Message from Jan-Pieter van Welsem, Sales and Marketing Director Enterprise & Broadcast Connectivity, EMEA
Now that 2013 is behind us, I would like to thank you all for your contribution last year. Despite difficult market conditions, we achieved satisfactory performance. Now it is time to focus on 2014 as a platform for growth—both in revenue and profit. To achieve this goal, we will improve our mix and sell higher margin products, especially connectivity. Look for the following exciting initiatives aimed to increase connectivity sales in 2014:
- Expanded Data Center Solutions portfolio with full range of fiber and copper connectivity
- Revamped PartnerAlliance program to re-engage IBDN CSVs
- Additional Broadcast connectors and assembly products
- Introduction of Broadcast IT Solutions
Belden and Miranda: Together at Broadcast Video Expo 2014
To position Belden-Miranda as the broadcast experts, the two brands will come together in one single booth at BVE 2014, February 25-27 in London where we will focus on high-quality, long-lasting solutions that guarantee immediate and uninterrupted transmission. Joins us at Booth #J05 in hall M10-16 where our broadcast expert Werner Eich will hold a daily technical presentation on the challenges of 4K and its implications on coaxial cabling.
Belden and WESCO Launch Partnership at ISE in Amsterdam
WESCO International has become our EMEA Preferred Distribution Partner for Broadcast and AV products. In early February, the new partnership was launched successfully at ISE in Amsterdam where visitors had the opportunity to meet with our product and sales managers and check out different cable samples, including our halogen-free AV solutions that received a lot of interest.
Training at Al Mazroui in Doha and Dubai
Late January saw two organized Broadcast trainings for Al Mazroui, one of our largest distribution partners in the Middle East. More than 35 attendees were trained by Theo van Rijn and Werner Eich on our new coaxial Market Performance Range Duobond® II and the latest technologies and trends within the professional broadcast market. The training included a refresh session on our optical fiber solutions and a hands-on connectivity workshop. To support sales activities in the broadcast market, each attendee also received a customized tool kit.
Largest Arab TV Broadcaster Moves to “The Shard” with Belden-Miranda
The largest Arab TV broadcaster is due to open a new flagship studio as the first commercial tenant in The Shard, Western Europe’s tallest glass skyscraper located near London Bridge. To ensure full high-definition programming, the Qatar-based TV station selected high-performance, cost-effective Belden and Miranda products, including Belden professional HD coaxial cables and Miranda NVision routers.
In the coming week, Belden EMEA will introduce the new PartnerAlliance internally via webinars organized by the ECS Platform and Channel Management. All internal stakeholders will learn about the global program, their role, EMEA specifics and next steps of the EMEA PartnerAlliance market introduction. Launch activities consisting of one-on-one visits with strategic CSVs, road show events and introductions at distribution partners will take place starting mid-March.
In the January 2014 issue, Telecom Review recently sat with Belden’s Paul Kish, Director of System and Standards, and Kasper Huisman, Vertical Marketing Executive for Enterprise, to provide a glimpse into Belden and our key differentiators and presence in the EMEA market. Check it out here: 
