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Enterprise Connectivity News  |  EMEA  |  April 25, 2014
eConnect

The internal communications tool for Enterprise Connectivity Marketing that keeps you up to date! Feel free to use the content externally where appropriate. Catch up on past issues on the eConnect web page and provide feedback to enterpriseconnectivitymarketing@belden.com.

A Message from Jan-Pieter van Welsem
Sales and Marketing Director Enterprise & Broadcast Connectivity, EMEA
Bad-good-BeldenThe second quarter of 2014 has started, and it is a quarter that presents a real challenge to us. Not only do we need to continue our positive start to the year, we also must accelerate our efforts in the market to put us in a good position for rest of the year. Initiatives like our Differentiation Campaign, the Miranda Cable Pull-Thru Project, our PartnerAlliance Program and the launch of the Market Performance Range and comprehensive portfolio of connectivity products (including OFC assemblies) will all need to bear fruit. Let's work together to maximize the market impact of these initiatives in what can be considered the most important quarter in our business. I wish you all a successful month!

Spread the Word! Belden Nominated for DCS Awards
DCS-awardsTwo Belden solutions have been selected as finalists for this year’s Datacenter Solutions (DCS) awards in the Data Center Cabling Product of the Year and Datacenter Management Product of the Year categories. While being nominated is great, winning is even better! Please promote the following nominations to your customers and ask them to vote for us via the link on our website or directly through DCS Magazine’s website. Customers can also request a sample of our Brilliance Universal Connectors or a live demonstration of the PatchPro® Intelligent Patching Solution.

  • Datacenter Cabling Product of the Year — Belden FiberExpress Brilliance Universal Connectors make fiber field termination faster, easier and better with our industry-leading design and only three simple steps to terminate the connector.learn-more-button

  • Datacenter Management Product of the Year — Belden PatchPro® Intelligent Patching Solution provides cost-effective identification of cables and real-time monitoring of physical changes to the network infrastructure for environments where security, reliability and uptime are critical.learn-more-button

Belden Cables to Broadcast Men’s 2015 World Handball Championship in Qatar
Qatar-World-CupCome January 2015, Qatar will receive worldwide recognition when the World Championship is played in the new city of Lusail, located just north of Doha—the first time that the traditionally Europe-based sporting event will be hosted in the Middle East. In addition to the existing Al Gharafa venue, three new facilities were constructed to host the Championship—Lusail Sports Hall as the main venue with a planned capacity of 15,300 seats, Al-Sadd Sports Hall with a planned capacity of 7,700 seats and the Aspire Dome in Doha. Venue operators selected Belden’s state-of-the-art broadcast cabling to excite the spectators and deliver easy-to-use access points for the broadcasters. Belden’s reputable and reliable 7784AS and 7785AS Triax 11/14 mm cables make up the backbone of the shooting cameras and our 7804EPU SMPTE311 cable was deployed for the camera platforms. Belden 1694ANH was the best choice for the pitch view studios, scoreboards and media control rooms, while our 8723 2-pair 22 AWG audio cable supports commentary positions and speakers. Belden’s fiber optic cable GUSN808 was also selected for data collection from outside broadcasting vans.

IEWC and Belden Team up for Training
IEWC-TrainingIEWC is one of Belden's newer leading UK distributors and global channel partners that stocks a full line of high-performance wire, cable and wire management products for the professional broadcast market. Recent training held at IEWC’s European headquarters in Weston-super-Mare on the Bristol Channel coast in Somerset, England is part of a go-to-market strategy aimed to improve the skill set of the EMEA sales team. More than 10 participants learned about the unique selling points of Belden’s latest broadcast-related product portfolio from Theo van Rijn, Belden BAV product manager, and Werner Eich, Belden vertical marketing manager. The broadcast-focused training also included an extensive presentation on the latest trends and new technologies in this creative and technology-leading market.

New Broadcast Webinar Series
Belden is launching a series of regular webinars that will cover key issues, technological developments and the latest applications in the professional broadcast market. The objective of this campaign is to strengthen Belden's position as a premium brand and trusted advisor in the market and to promote our Channel Partners as local experts and the secure supply chain for Belden’s breadth of product. Our partners can also co-host their own Belden broadcast webinar to create awareness and new sales opportunities for their prospective customer base.

Each webinar will be hosted by Belden broadcast expert Werner Eich and will last approximately 30 minutes followed by a Q&A. While the webinars will highlight some benefits of the Belden portfolio, they will NOT be a heavy Belden product sell—the webinars will be more educational and delivered in an instructive tone. The target audience includes the influencers, purchasers and key decision makers among professional broadcast designers, integrators and end users.

4KUHDTV-thThe May 2014 webinar will focus on 4K Ultra HD—What is 4K and what’s driving the adoption? What are the risks and benefits of “Ultra” HD formats? What does all this mean for the cabling infrastructure? How do I plan for migration to these new formats? June 2014 will focus on HDBase-T, July 2014 on HDMI 1.4 and September 2014 on AVB. Stay tuned for more information on these future topics. If you would like to discuss the opportunity to create your own Belden Broadcast Webinar campaign, please contact Werner Eich.


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